Will A PS3 Price Drop Help Sony Beat Xbox 360 This Holiday?

By on August 16, 2011

Sony just announced during GamesCom 2011 that the PlayStation 3 is now cheaper than ever, just $249. It’s a great price for non-PS3 owners (like me!). But will this help them compete with Xbox 360 this holiday season?

For the past few months, according to the NPD numbers, the Xbox 360 has been dominating sales, and the Playstation 3 has been on and off, battling it out with both Microsoft and Nintendo. The console is selling more units in the U.S. than any other console in 12 of the past 13 months, even while console and software sales across the industry have slowed. The chances are now higher of us seeing Microsoft make the same move by announcing a new price drop for their console and Kinect. Can Sony’s exclusives compete with Gears of War 3 and Star Wars Kinect (Let’s be real; this game is going to sell a lot of units.)? Plus, a lot of UFC fans will be buying the console too, thanks to the addition of live UFC events to Xbox Live. There’s also the Halo CE 10 year anniversary (rumored to be bundled with a Halo 4 beta access code). I can keep on and on with why Sony will have some tough competition later this year.

Just because a company drops the price of their hardware, it doesn’t really mean sales will greatly improve. It’s all about the games & marketing. I was reading some comments posted on Twitter by Sony fans, saying how this PS3 price drop will “destroy” Microsoft . I have to disagree with this one, and here’s why: Sony needs to step up their marketing game. They have some great hardware, and they’re releasing some amazing games later this year, like Battlefield 3 from Electronic Arts, Call of Duty: Modern Warfare 3 from Activision, Assassin’s Creed Revelations from Ubisoft (along with an exclusive on the beta), Resistance 3, The Ico & Shadow of the Colossus Collection, Ratchet & Clank: All 4 One and Uncharted 3: Drake’s Deception and more. With this holiday season lineup, if they don’t beat Microsoft, then what’s the next excuse from the fans? Don’t say this too early: “Sony just kicked Microsoft in the b*lls” or “Microsoft isn’t innovating anymore“.

I have a question for you guys:

With Battlefield 3 and Modern Warfare 3 coming out later this year, what version of the games are you planning to get? And why?

Marketing is what it’s all about. That’s how you get consumers to buy your products. Remember last year? Kinect was too “casual,” but later, it managed to sell over 10 million units worldwide. I really want Sony to do great this holiday season because of this price drop. But remember, Microsoft can do the same thing later this month by slashing the price of its Xbox 360 — maybe even a cheaper Kinect. Competition in this industry is getting really good for us consumers. I’ll give Sony a few more months before saying that they won this holiday season.

But for now, I stand by this: The PS3 price drop will help Sony improve their unit sales, but they won’t beat Microsoft’s Xbox 360 this holiday season.

Danny Pena

About Danny Pena

Founder & Co-host - Since 2001, Danny Peña’ has been at the forefront of Internet video game community building. Known for his unmistakable voice and interview skills. For press inquiries or additional information: email me. Bio: about.me/dannypena | Twitter: Godfree | Follow me on: Xbox Live: Gamertag - GODFREE | Nintendo Network - Godfree | PSN: GodfreeGTR
  • http://twitter.com/Cueil Daniel Lawson

    in the US it’s game over for Sony the battle should be in Europe and I think it’s where Microsoft more then Sony needs to focus

    • http://twitter.com/godfree Danny Pena (Godfree)

      and Japan.

    • http://twitter.com/ItsMaEc Its Ma Ec

      Uhhh no. It’s FAR FROM game over. 
      The PS3 may sell less than the Xbox 360 in america but it sells enough to be competitive and with the price cut it will stay competitive this holiday.

  • http://twitter.com/silver_DewSky silver_DewSky

    A console price drop is always welcome and Sony has some awesome titles coming out in the next few months, so I think sales will increase, but since most of my friends game on 360, that’s we’re I’ll be playing games. 

    To answer your question about BF3 and MW3, I’ll be playing on 360 since that’s where my friends will be playing.  For some reason, I enjoy single player games more on PS3, and multiplayer games more on 360. Party chat is a big reason as I’m usually in a party when I play 360 and someone always wants to play either Reach or Black Ops or something.

  • Zhadum

    I work for a major retailer and know for a fact, that when the Kinect was first released the only 360s that were made available were the Kinect bundles.  So if you wanted a 360 you had to buy the Kinect bundle, whether you wanted it or not.  My store has had over 25 Kinects just sitting on the shelves for over 6 months. I am repeatedly told by a lot of customers that they had to get the bundle because that was all that was available and that their Kinect is just gathering dust. If its like that in my store I’m sure that there are other ones out there as well. So when Microsoft brags about selling xx number of Kinects, just think how many were forced on the customers and are not being used.

    • http://twitter.com/ItsMaEc Its Ma Ec

      and just how many were giving away for free? I guess we’ll never know

  • http://twitter.com/ItsMaEc Its Ma Ec

    Of course the PS3 won’t beat the Xbox 360 this holiday in America even with this price cut.
    Why? Sony doesn’t know how to market they’re amazing games. Uncharted 3 alone should be reason enough for someone to buy a PS3 just like people buy a 360 for Gears or Halo.

  • http://twitter.com/ItsMaEc Its Ma Ec

    I’ll be buying Modern Warfare 3 on PS3 since its the only console I own.

  • Anonymous

    Absolutely Not!

    SONY has no chance: No Gears of War 3, Forza 4, Halo CE:Anniversary, or LIVE! Also, Kinect Sports 2, Kinectimals 2, Kinect Disneyland Adventure, and more.

    The 360 has the Hardcore covered, along with the Soccer Mom, and Online, SONY has no chance. This will be a massacre of epic proportion (NPD)!

  • jared penton

    Its not over in the US. What people fail to realize is that people can own more than one [brand of] consoles. The kids last christmas who cried for a 360, now have a reason to want something new. This simply means that there will be more multi-console owners by the end of the year. Unfortunately a $200 pricepoint isn’t enough to sway me to buy an Xbox.

  • masskiller2453

    For what i know now is that i know Sony ps3 will beat 360 this holiday cuz their are 4 best games coming out between october and november. And they are ace combat assult horizon, battlefield 3, uncharted 3, and modern warfare 3 and thats how i know they will beat the xbox 360 and if sony drop their price to 199 on the ps3 160 gb then they have a chance to make more sells before the xbox 360 this holiday!!!!!!