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anjo banjo
09-13-2007, 02:03 PM
http://farm2.static.flickr.com/1192/1374751822_6c34a362eb.jpg?v=0

I played alot of halo 2 in my days, maybe not as hardcore as some but non the less, I played it alot. With halo 3 coming out i fear disappointment because of the hype that is going on. Hype can turn ugly really fast, especially when the reputable halo 3 might not live up to its expectations.

(yes I use halo 3 here because this is the most current hype example)

Halo 3 is launching here soon and the marketing of that game has been going on for months. I do understand that Microsoft wants to spend top dollar on halo 3, considering their success with halo 2, but enough is enough. I can't go to gamestop or target or any store that sells games without the employee asking me "would you like to preorder halo3?"

Not to burst anyones bubble. I never really had anything against halo (the first halo), it is during the second one when the halo community online alternative gave be a bitter view on it. Ever since the grinding "love" for Halo 2, I feared that the 3'd one would be going through extreme marketing to get the news out. wow, to think of it, I was right. Now how bad is it when something is over marketed? Well personally, next time an employee asks me about preordering halo 3, I might just end up in jail. Cause I am honestly sick of this. You see it on TV, on your drink (mountain dew), it echoes through out the Internet, you see it on bill boards and people jamming it down your throat.


Here is my fear, when something is this heavy marketed, you expect something extremely revolutionary. I've seen things that had me impressed for a year after it's release. For those of you who do not know, I beta tested halo 3 ( 2.5). Now as I look at my husband play it (it was only online based so since it didn't have single player testing, I wasn't that interested playing it). I did observe and kept in mind that this was supposed to be 360 biggest title.

Halo 3 isn't the only game being so heavily marketed. Alot of games were hyped up to extreme. Those games either lived up to their expectations, or suffered the cries of an outraged gaming audience! "cough".....Gears of war.... cough".

I also kept in mind that yes, this is a beta and there are going to be flaws. Now as a spectator, I have to admit, I didn't see the difference between halo 2 and halo 3. Sure they threw in a few things that they left out in halo 2. Then why ask the consumer to purchase the same game with just a little bit better graphics and a few extra items? Why not just call it halo 2.5, create a boosterpack for download for half the price and have it over with? Yes I understand that some were very much impressed with the beta and a lot of people are big fans of the halo series, but do not expect that everyone will feel the same way. I like halo, I think that in it's time it was very new and very revolutionary, that is why I am disappointed with the hype and the product not living up to it's expectation.

I know that after this article I will get an earful of people telling me that I don't know what I am talking about and that it IS indeed the greatest game ever created. Well it's a matter of opinion. If you are a fan of the halo series, you are going to look pass the flaws of the game. Understand this also, that not everyone is overly stoked about this game, in fact, recently there was a site that posted their opinions about halo 3, pretty much pointing out flaws and stating that it is being over hyped. They got pretty much bashed by a bunch of halo fans. It is sad that when someone speaks their opinions about a game they tested and didn't like, that they have to deal with angry mobs. I have friends that love halo, and you know what? Good for them, but speaking from my own experience of the beta and all the commercialism being put into this game, I am more then ready for a let down. It is not me being ignorant, nor is it me being "hatin'", it is me stating my view, my opinion of this entire situation. I think it's being over marketed and creating room for disappointment. I believe that there is such a thing as overexposure. Because people will be expecting something larger then life.

For instance, a 60 second trailer was aired on ESPN on december 4th.
Pepsi-cola announced a new variant of Mountain Dew, along with that crappy commercial that goes on TV during primetime.
It goes on and on people, all over the world.

"The marketing for Halo 3 has been extensive and is planned to be epic in scope. Much of the advertising to date has focused on appealing to the general public, rather than just hardcore fans of the game. Microsoft has announced the launch of an international advertising campaign using the Forerunner Structure imagery (often with massive banners hung from city skyscrapers)."

Now for you who say that Halo 3 pre orders are larger then halo 2, well you might be right, but so far halo3 has recently reached 1 million copies in north America, whilst halo2 has it beaten with 1.5 milion copies.

On the good note non the less, the video saving thing is going to be great. What saddens me is that It's going to be a video of me, getting T-bagged by a high pitched little pimple pusher, telling me how much I sucked because he thinks it's cool to do glitch cheats. I never really had anything against halo, the single player, the design and story, is very cool. I didn't experience singleplayer on beta, so it's hard to draw a conclusion. All I am hoping is that it will live up to the hype.

Also I'd like to mention that Godfree loved the beta, that only proves that some people will love it and some people won't. Godfree feels that the beta shouldn't have been released in the first place. He is right. Cause then most likely I wouldn't have been disappointed. Then again, to keep reminding myself, this is just a beta. We will see more of it when the final version launches. Let's hope it lives up to everyones expectations!

Tapio
09-13-2007, 02:20 PM
Great reading!
i think biggest hyped up flop game is killzone..
almost sent the game back to devs to fix it :D

I think this will live the hype,Beta cooled everybody down for a while
also its good so there wont be so many cheaters/glitchers/bugs in online game.

Only thing i can imagine that people could disapoint is probably how long the game is,people waited this forever and now we want long experience.
will halo be more than 10 hours? bungie game testers have clocked the game in 10 hours[listen bungies latest podcast]
so lets hope everybody plays the game on medium/normal difficulty to not pass the game too fast.

Beta is Beta,Halo beta worked like a dream[tho it did feel like beta sometimes] and people should understand that its work in progress.
Call of duty 4 also have beta,but its not polished as Halo beta was,and people forget what beta is suppose to mean.

Good luck playing match in Cod4 beta without hearing someone talk bad about "hit boxes"

For me,all i want from this game is to finish the story on my own without anyone shouting at my ear

Sometimes Hype is good,but sometimes its bad

anjo banjo
09-13-2007, 02:33 PM
Good post Tapoi, I guess its just a matter of wait and see. I hope to be proven wrong once i put the halo disc in my xbox:)

Deejay_Knight
09-13-2007, 02:42 PM
Definitely a good read, I have to agree.

I see nothing wrong with being a discerning gamer from time to time and keeping an eye on something that could get out of hand. With the hype going on behind Halo 3, the casual gamers may likely expect something revolutionary, just as you expect.

Personally, I got into Halo 2 because of the story. Having purchased all of the accompanying novels and graphic novel as well, the story is where I'll spend my time focused on Halo 3. I see the multiplayer as a nugget of awesome attached to the single player game I've been waiting to play since 2004.

Nowadays I tend to get games that last longer than the initial 5-20 hours I'll spend playing out the story, and Halo 3 will likely fill that spot. Think about it: Halo 2 stood tall on the Xbox Live gameplay charts until Gears of War and Crackdown came out - and that was likely due to no other 360 shooter being available (Gears of War) and Crackdown having the Halo 3 Beta attached...

The one thing I can guarantee out of this whole thing is that with it's purchase, not only will I see the completion of the trilogy, but I'll be nearly guaranteeing myself a game to play online with friends for the next two or three years.

Just my two cents. :D

anjo banjo
09-13-2007, 03:00 PM
Deejay_Knight well put!

the single player was my favorite part, I look forward to see how everything wraps up in the story.

Alexaundre
09-13-2007, 03:17 PM
I try to ignore the hype, I usually buy games on my own personal opinion rather than other peoples. I'm not expecting Halo 3 to be amazing, I expect it to be good and i'm sure it will deliver.

anjo banjo
09-13-2007, 03:37 PM
in this case its hard to avoid the hype "cough cough jvb cough cough" :D

Tapio
09-13-2007, 04:23 PM
i think bioshock suprised me,in positive way.
it was better what i expected

Duffman X18
09-13-2007, 05:04 PM
OMG SOMEONE DOESN'T LIEK HALO MUST FLAME!!!!!!111!

Just kidding. In all seriousness, It is not my intention to flame in the following statement.

I've noticed this a lot on the internet: People have........OPINIONS!!! And not everybody's going to have the same one, so it's pointless arguing over what is better because you're only debating opinions. That also makes it rather useless to flame, because you're just trying to force your opinion down someones throat, or, trying to get them upset because the former failed.

I totally understand where your coming from, not everybody has to like Halo. The only thing that gets my attention is when people call us Halo fans idiots for liking it in the first place.

Godfree
09-13-2007, 05:09 PM
I love Halo and look at our "Halo 3 theme" for the GTR coverage we are having. This game will be big that's for sure. But I also agree where Anjo is coming from about Hype.... It's cool to promote your game but come on Halo Nascar ?!?!?!

I just hope this game comes out and get great reviews. Because as of right now Bioshock has the GOTY award in my book.

Tapio
09-13-2007, 05:35 PM
It's cool to promote your game but come on Halo Nascar ?!?!?!

yeah thats kinda too much.

but i hate that they all do these nice promotions,slurpee`s,win free game,win halo 3 car,game fuel...
but we get nothing in finland.
i just want to taste some of that game fuel!!

peterocc
09-13-2007, 07:36 PM
Marketing is marketing... Microsoft is the Lord Almighty when its comes to the Overhype Machine.

That's why Apple took a back seat back in the ole' days. It wasnt until Apple took a page out of Micro$ofts book and started with their own marketing hype machine (iPod).

Halo 3 will be great, just like Halo's 1 & 2. The hype is predicated on own desires to "finish the fight" and complete the Trilogy. It takes a lot to actually succeed with the completion of a trilogy. Not that many succeed, and the ones that do are superb (Star Wars, Matrix & Lord of the Rings).

I look forward to playing the single player & multi-player campaigns. I accept the fact that I will be pwned by 10-13 year old high-pitched pimple pushers (Great analogy, Anjo!!!) during online Team Deathmatch games.

Besides, JVB needed more content... LOL!!!

Paustinj
09-13-2007, 08:06 PM
Hype only makes the final product that much sweeter. Halo 3 will probably be my favorite game of all time, and all of this promotional material only makes me more psyched. :happy: I will live, breathe, and play this game. :p

Godfree
09-13-2007, 08:10 PM
George from Aeropause posted this about Anjo's article: http://www.aeropause.com/archives/2007/09/counterpoint_ha.php

Alright Anjo is a HE! lol

anjo banjo
09-13-2007, 08:11 PM
Hence the creation of my banner, i better hide!! :D I dont even have a ps 3 "weep" and im a sony fanboy!! "looks for penis"

miss_irie
09-13-2007, 08:13 PM
I know sounds like someone failed to noticed that.

anjo banjo
09-13-2007, 08:17 PM
I guess I am a very feminim looking guy, just wait till Liquilife finds out...

peterocc
09-13-2007, 10:10 PM
sniff sniff... is that? is that Beef???

PS 3 fanboy... on a site aptly named Gamertag Radio, based on Gamertags from the 360. Definitely a PS3 fanboy...

Finster
09-14-2007, 02:48 AM
Hi. I'm George. I wrote that article on Aeropause.com.

First of all, sincerest apologies... there was no way to know from your avatar that you are female. Not sure how I could've ever figured that out, seeing as I'm not a regular on these boards.

Secondly, I'm not going to defend commenters. I don't have editorial control over what they write. *I* am well aware that there is no fanboy-ism going on with you article, anjo. I treated your article as a sincere opinion.

But yeah. I wouldn't have responded to the article in the first place if I didn't think it was interesting.

Dude360
09-14-2007, 03:31 AM
Good read. I agree, we all know Halo3 will kick major arse at both retail and reviews, so do we really need all these silly promotional items and events? No!
Oh, and btw, I actually really love Gamefuel better than regular Mt Dew lol. no joke

anjo banjo
09-14-2007, 07:55 AM
Hi. I'm George. I wrote that article on Aeropause.com.

First of all, sincerest apologies... there was no way to know from your avatar that you are female. Not sure how I could've ever figured that out, seeing as I'm not a regular on these boards.

Secondly, I'm not going to defend commenters. I don't have editorial control over what they write. *I* am well aware that there is no fanboy-ism going on with you article, anjo. I treated your article as a sincere opinion.

But yeah. I wouldn't have responded to the article in the first place if I didn't think it was interesting.



Thank you for that apology, thou I don't think it was necessary, but much appreciated. The gender thing is a minor thing. I wasn't offended by being called a "he". Actually it gave my husband a nice funny scare for the evening. Freedom of speach is a double edged sword. I enjoy the freedom of being able to say what I think , based on my experience. You should have the same freedom. It was never about bashing halo thou, it was merely used as a metaphor because this is a currently going on commercialism that everyone can relate to. It was never halo that I had anything against as i stated in my editorial, just target, game stop, commercialism that in my opinion could be damaging because people will be expecting something larger then life.

Then again, it is an opinion and in some cases proves to be true. I started om gamertag radio because I enjoy observing, and understanding why some things happen the way they do. They tend to make an interesting debate. It is when we ask ourselves those questions that we will find answers. Now I am very lucky that people commented on this editorial, because I get to hear in a very civil manner that I might be wrong about something. Or something is added to the list of considerations about a certain topic.
What I feared was a misinterpretation of that editorial to be a halo 3 bashing thing. Hence the banner :)
It did non the less make an interesting debate. :)

Either way no need to apologize about my gender. It gave my husband a funny scare:)

Tapio
09-14-2007, 08:07 AM
if someone would make he/she mistakes is me,and all because in my lanuage we dont have words like he/she to based on gender.

so way i see it is that [He=She but male version..She=he but female version]
not sure if that made sense.

for me,probably best game ever was Super Mario World because i remember spending so much time on it..but i think Halo 3 might just top that :D

anjo banjo
09-14-2007, 08:24 AM
Hey, I've always said that gaming is genderless :) so I don't mind. hehe

as if halo will top super mario world. I don't know, that game gave me so many happy childhood memories :)

vicious696
09-14-2007, 08:30 AM
let me throw my 2 cents into this but before I do I wanna preface that yes I am a Halo fanboy and I've never been afraid to admit it.

Anjo I feel your article doesn't have all the facts. You compare the final product that is Halo 3 to the Beta when the reality is I've seen the campaign and multiplayer and it is far from "Halo 2.5"

You blow off the saved film feature as a way to watch you get tea bagged when in reality the saved films will completely change the way competitive people play halo multiplayer as it will allow them to actually get better at the game and scout their opponents

finally you say the game is overhyped and I say what would you expect Microsft to do with a game this huge. Mention it once or twice and thats it?

You are supposed to hype a game like this and throw at it every marketing dollar you can. This is no different than any major blockbuster movie.

You know I love ya Anjo but just like I tell your husband all the time "I disagree" ;)

anjo banjo
09-14-2007, 08:46 AM
Anjo I feel your article doesn't have all the facts. You compare the final product that is Halo 3 to the Beta when the reality is I've seen the campaign and multiplayer and it is far from "Halo 2.5"

vicious, I keep saying constantly in my article that I cannot judge halo 3, if its going to be good or bad. I also keep refering to that I use this hype as an example in a bigger question "Can overhyping kill a game?" I also mention that the only reason I am using halo 3 here, is because it is the mostly accuring example within marketing that others can relate to.

No where do I compare it with the full product that I am aware off. I also do mention that a beta is always full of bugs. I basically say that of the little I've seen of it, I fear that overhyping "ANY" game can damage it, by bringing disapointment to those who expect something greater then life. I also do mention that if you ARE a fan of the halo series, then the small glitches won't matter. When it comes to my statemenet of halo 2.5, that is based on my opinion only. I also stated serveral times that this is an editorial based on opinion. The only fact I have is about the pre order sales. Also I base it on experiencing disapointment and letdowns. I remember ff8 back in the day, it basically hyped p all of Europe as the " Next ff7". but it wasn't, thou it was graphically amazing, it didn't have the heart that ff7 had. I could've used this an example, but no one could be able to relate because this is in the far past and most people wouldn't even remember nor relate.


You blow off the saved film feature as a way to watch you get tea bagged when in reality the saved films will completely change the way competitive people play halo multiplayer as it will allow them to actually get better at the game and scout their opponents

I didn't blow off the flim feature. I said that it was great! allthou i put a little punchline in there from past online gaming experience in halo 2 what would personally happen to me, not that it would happen to everyone! I said that the video feature is On the good note non the less, the video saving thing is going to be great.

I put in a piece of self irony mentioning that I wasn't very good with the online play for humor.


finally you say the game is overhyped and I say what would you expect Microsft to do with a game this huge. Mention it once or twice and thats it?

I call it commercialism with moderation. It is in my opinion a little to much. I did expect microsoft to market it. Who didn't see that coming from a mile away? My topic is still "would overhype kill a game and What hype does to gaming"


You are supposed to hype a game like this and throw at it every marketing dollar you can. This is no different than any major blockbuster movie.

This is why I havent seen Shrek 3, I got fed up with in being everywhere. Marketing in moderation is healthy, to much is just to much.
The simpsons was very marketed, I went and saw the movie, and i loved it. But I know others that didn't think it was the best simpson ever made. All a matter of opinion.

I don't know what block buster has to do with the topic"What hype can do to a GAME" :)


and officially vicious, I disagree :)

PMS Harlequin
09-14-2007, 09:09 AM
I love Halo and look at our "Halo 3 theme" for the GTR coverage we are having. This game will be big that's for sure. But I also agree where Anjo is coming from about Hype.... It's cool to promote your game but come on Halo Nascar ?!?!?!

I just hope this game comes out and get great reviews. Because as of right now Bioshock has the GOTY award in my book.

Marketing, marketing! I wonder if the driver will be wearing a Spartan helmet? hahahaha

Tapio
09-14-2007, 09:18 AM
Marketing, marketing! I wonder if the driver will be wearing a Spartan helmet? hahahaha
:lol: :lol: :lol: :lol: :lol:

peterocc
09-14-2007, 09:49 AM
:lol: :lol: :lol: :lol: :lol:

Still trying to figure out this piece of code... somebody help me!!!

I understand where Anjo is going. Let's think back to a game from the PS2. A game with a lot of hype going in. Its not on the scale of Halo, but it puts things in perspective. The game was State of Emergency. Hot on the heels of GTA 3, I believe (I might be wrong). The game will revolutionize large scale killing, amazing AI, blah blah blah. It sucked. It was like Smash TV with new characters. I love Smash TV. But felt that marketing was overkill. It was an OK game, but nothing revolutionary.

Tapio
09-14-2007, 11:00 AM
Still trying to figure out this piece of code... somebody help me!!!

.
i dont understand it either..i just clicked the laughin smiley..there--->
and when i press it it comes out at :lol: in text its : "SPACE" lol "SPACE" :

and sometimes it turns out into really weird code thingie..which i dont understand at all

edit: ok i just typed l o l and it worked..but i usually dont type l o l

anjo banjo
09-14-2007, 11:29 AM
Marketing, marketing! I wonder if the driver will be wearing a Spartan helmet? hahahaha


Now THAT would be watchworthy!! :D
"I cant see anything in this thing!"

Paustinj
09-14-2007, 12:05 PM
^ But if he crashed he wouldn't get hurt at all. That armor is almost indestructible.

CuckyCof73
10-12-2009, 05:43 PM
its true...you have to have the balls to win a race...all the time. and then you have to be suave enough to make everyone chuckle and laugh...you have to be like James Bond in a race car...thats an interesting idea.