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LadyLuck34
11-07-2009, 09:31 PM
http://www.platformnation.com/wp-content/uploads/2009/06/e3-booth-babes.jpg
So this is a heavy and weighted question for a lot of people because everyone has an opinion on it.

What do you really think of booth babes?

Normally, these are women hired through an agency and don’t have any connection to the gaming industry or the company they are being hired to represent. So are they really insulting female gamers when they’re just doing the job that they are hired to do? It’s no different than the rest of us with jobs (or at least wishing we had a job).

On one side, they usually give a stereotyped and completely inaccurate view of women in the industry. Most members of the general gaming public aren’t well informed about the real number of women in gaming. So when an attractive female is hired to represent a game or company, and more often than not lacks the knowledge necessary of being a representative (however temporary) to market other than her body, it gives a very bad light to females in gaming.

Example: the VGAs. I can name all number of people affronted by the fact that scantily clad, thin and attractive women were a main element of the on stage appearance. As one of the few programs to be heavily advertised and easily visible to not only gamers, but also the non-gaming public, many of those people will take the show’s appearance as fact. And in my opinion, that’s very bad facts to have.

But on the opposite side, they are just doing their job. They’re making money like the rest of us (well, some of us). And not all of them are scantily clad and unknowledgeable. I have actually met some agency hired booth babes who did their homework and asked questions. Granted, they would never be the same level as say you or me, but they definitely get credit for not just relying on their pretty face for that event.

Also, companies do occasionally hire through clans or groups to do events. Of course, the whole appeal relies on the female factor but in those cases it’s more the female ‘gamer’ factor than the ‘attractive’ female factor. So do we generalize as all booth babes or only the ones hired via an agency? Are the female gamers that get hired compromising their position?

Example: me. I have in the past been hired, with a written contract and through my clan, to work at an event. Normally, my job was to simply play video games against event attendees. Now, let me note that these were more electronic (TV, speakers, etc companies) events than gaming events. I asked questions and did my research so I could talk about the products our booth was displaying (besides just the gaming). I was not required to wear a pre-determined outfit or anything other than my regular clothes. No swimsuits or booty shorts. (I have done 3 such events over the past year and a half for the record.)

So does that make me a booth babe as we normally describe them? Am I compromising myself as a gamer by doing a job such as the above mentioned? Am I giving female gamers a bad reputation by allowing myself to be marketed upon the fact that I am female and a gamer at the same time (even if it isn’t a gaming event)?

Personally, I feel there is a difference between the two and that I am not working negatively against the image of the non-stereotyped gamer that happens to be a female. I merely was chosen or accepted a job and went about it for the designated days so I could get paid. I didn’t change the way I dressed or acted or attempted to be anything I wasn’t. I wasn’t relying on my looks or anything besides my ability to be a good representative. However, I don’t think everyone would agree with me.

So what do you really think? (I mean this seriously, I want your opinions on any of the above.)

pennyman
11-07-2009, 10:03 PM
sorry - i couldnt make any comments on this article because all I did was stare at the photo........

Black Adam
11-07-2009, 10:13 PM
In all honesty, when I go to conventions, I could care less if "booth babes" are there or not. I go to conventions for news/announcements, swag, dealers rooms and a love of my hobby. I'm also a guy, so of course I'm going to look if they are there.

zeroaznboy
11-07-2009, 10:35 PM
some both babes are into games, plus without them the booths are nothing but a sausage fest.

LtblueTAIWAN
11-07-2009, 10:45 PM
Booth babes are just an effective way to get your products name out there and even bring some people to your booth. Ideally these girls should know the product that they are promoting or else they are merely just eye candy and ultimately won't convince consumers to buy your product.

David2SLY
11-08-2009, 10:18 AM
When I hear "booth babes" I expect attractive girls that don't know shit about games. They are basically hired models. I highly doubt anyone would assume that is how the female population of gaming really are. All they are is a gimmick to get men/boys to walk over to the booth to take a closer look. The difference between you and them is that you are a representative in my eyes. You're knowledgeable about the products you are showing, booth babes are just models who probably are only required to know the name of the game.

tyrone hawk
11-09-2009, 08:48 AM
Before I begun reading the post I did the same as Pennyman. :D

But seriously, I do think it's offensive for our fellow female gamers. I know someone would say "Then start including booth boys!" but do we really need this? I would vote for the companies to stop this practice and recognize that the female gamers get totally offended by this. Companies should remember that from the male perspective, most of us set an invisible sign on top of each of the models reading "Brainless" or "Search for the brain on the boobs".

The female gamer should be recognized and applauded, not insulted.

LadyLuck34
11-09-2009, 09:53 AM
Interesting you say that guys. For those of you that listened to Episode 215 and the Games for Girls roundtable, one of the biggest things we touched on was the want, and need, for gender neutral marketing.

Many women in gaming see booth babes, sigh, and move on because unfortunately, it's a part of how companies work. But you're right. It's just not necessary and besides insulting the females, it also turns us away from their product.

Good points guys ^__^